I do not have a clear idea on what is this multi-play service all about. Anyway, it was just launched today and there should be more info on that soon.

Based on what I understand, it is an choice given to customers where they can select any rich content and value added services offered by Maxis e.g. channels or videos on demand or any similar services. This can be obtained in any format that they (customers) like Not only that, they also have the freedom to access all the contents that they choose from any device, whether its a computer, laptop, iPad or even mobile phone.

Well, I only understand up to that extend. Another thing that I realised was, this multiple-play service if for Maxis HSBB customers. By looking at that, I feel that it is all similar to UNIFI, isn’t it? Well, since Maxis claim to be the 1st to launch this service, I assume that it will not be the same as what TM is offering for UNIFI.

Let’s see how it goes.

Here is the LINK to press release article.

Below are some photos from launch event :