Blackberry Bold 9780 launched. It looks similar to Bold 9700.

By looking at the image above, what comes to your mind? Yeah, I have the same thought too. It looks exactly like Blackberry Bold 9700 isn’t it? I guess this is where RIM fails. Well, of course this model has some hardware upgrades but then, if RIM continues doing this, it kills off the demand for the older model like Bold 9700 which still has some attraction.

As for hardware, This Bold 9780 comes with a 5 Megapixel camera (Bold 9700 is having a 3.2Megapixel camera) and 512Mb onboard memory (Bold 9700 comes with 256Mb onboard memory). Not only that, the Bold 9780 also comes with the latest Blackberry OS6 which doesn’t make a difference to me if I compare with Bold 9700. Why? Because Bold 9700 can support OS6 as well.

It is time for Blackberry to hire some good designers and come up with something better.